If you’re a small business owner, you probably have a million and one things going on at the same time. It can be hectic. You have to wear all the hats while you run your business, which can sometimes feel like you’re half assing a portion of the work you have to do. Unfortunately, this can mean losing sales and profits in the long term. However, one way to stop this from happening is to invest in high quality product photography.
Outsourcing is incredibly important. I do it myself with these blog posts because I’m not the best writer! If product photography isn’t your strong suit, then outsourcing it ensures you get your products shown off in the best possible light.
Here Are Just A Few Reasons Why You Should Invest In Great Product Photography
1.Legitimizes your business
Just like my post on why you need brand photography, having great product photography helps to legitimize your business. If you’re selling a product with photos you took on your phone in poor lighting and unflattering angles, your business looks less legitimate. Investing in high quality product photography instantly takes your business to the next level.
2. Increases sales
Eight out of 10 shoppers won’t consider a purchase without a product photo. So, if you’re going to have a photo of your product, make it a good one and it’ll guarantee a sale! Or at least raise the chances that you’ll get a sale. And why wouldn’t you want to give your products the best possible chance?
3. Builds trust
Styled photos that show the product in use or highlight the benefits of it will help build trust between your customers and your business. They can picture themselves using your product, and loving it. It gives them a better chance of how it works and how your product might fit into their lives. Think of high quality product photography like staging a house before putting it on the market.
4. Creates expectations
Similar to creating trust, having high quality and accurate product photography creates expectations for your customers. Showing them exactly what they’ll be receiving when they order your product comes from showcasing great photos that have been well thought out. If your photos are low quality, you’re risking more returns. Also, if expectations are low already just from seeing a bad image of your product, chances are you’re not going to get the sale.
5. Builds Brand Identity
High quality product photography establishes your brand's identity. Think of Glossier or Mala Candles. Chances are, you’re immediately thinking of a particular image style. These brands use their product photography to make sure you remember them! And they do it perfectly. So anytime you see one of their photos, you recognize the brand without even looking at the products! That’s what we want to create.
Product photography can be expensive, but it’s a fantastic investment. I even have another post on how you can get the most out of your images once you do book a shoot. If you’re ready to take your business to the next level, fill out the form here and we can get you started.